What Is Plum? How Can It Save Me Money?

Plum, a new enterprise aiming to “help people save money without even lifting a finger”, has attracted a lot of media attention including coverage on the BBC and Business Insider. People have saved thousands of pounds, just through using downloading the Plum app. Now this all sounds too good to be true, so how does it really work?

Plum works as a so-called bot on Facebook messenger which tracks your spending patterns using algorithms in order to compare these patterns with forthcoming income. With this information, the app can calculate an accurate amount of cash that it knows that you won’t need, moving it into a savings account that pays interest. From as little as £10 a month, the app allows your savings account to grow without you even realising. Over the course of a year, even if you saved only £10 a month, you can save £120 without feeling out of pocket.

Over on the other extreme, some members of the Plum community have saved as much as £343 in just three months, like David from Nottingham who says “It’s just nice knowing that I’m saving to be honest – I’m pretty shoddy with it normally. Plum just does it in the background, I don’t really need to think about it.”

The app encourages healthier spending habits, helping people to avoid impulse purchases, whilst still allowing you to access your savings at any time. This app may be the leader in the future of spending in our technological age, especially considering the estimate that 16 million people in the UK have savings that amount to less than £100, according to the BBC. You can have peace of mind that Plum uses bank-grade security and works with all major banks, so your money is completely safe. If this sounds like something you want to get involved with, head over to